Every company that deals
with customers will benefit from a Service
Desk Help Desk service. That said, the
needs of a help desk depending on the size of your business and the type of
business you do. Below, we have broken down three different factors to consider
when using assistance systems.
Help desks for small
companies or businesses.
Small Business
Running a small business
means that you cannot afford to take a single false step with customers; after
all, it only has a few. Given this, you must go further to earn your trust and
respect. That means everything from answering your questions, receiving special
requests, and sometimes even making calls outside normal business hours. The
level of commitment you can offer customers at this level will set you apart
from your competition. A good Service
Desk Help Desk designed for SMEs will
help you maintain this level of commitment to all of your customer's thanks to
useful features that will evolve with you as you grow.
Enterprise
A good business support
service enables faster collaboration between your teams, especially those who
are not part of the support, to help you provide business-class customer
service. The faster your teams, such as engineering or product, can access your
help desk and investigate what could happen with large-scale or high-price
problems, the better you can serve your business customers with high added
value.
The best thing, be it an
SME or a company is that an excellent help desk will evolve with you as you
grow. There is nothing worse than having to throw something away after spending
hours and hours on it.
Help desk suitable for
different consumer segments
B2B
B2B stands for
Business-to-Business Probably, in customer service management software, B2B
companies will look for something that offers multi-channel support, including
channels like phone or chat. It would be especially good for your customer
service management team if they could include phone recording, to review QC
calls. B2B companies will also find value in more robust and customizable
reporting and automation with features such as escalations.
B2C
B2C stands for
Business-to-Customer and has slightly different needs than its B2B siblings.
Often because B2C products are generally less expensive than their B2B
siblings, they are much higher in volume with less paid users. For this reason,
the emphasis on B2C support may lean towards things like community forums or a
greater emphasis on ticket diversion.
Although some companies
are customers of B2C software and there are business features for B2C products,
things like registered agent reporting and agent coworking functionality will
be more important to managers of customer service teams. B2C. Since the volume
can be higher in a B2C inbox, customer service management will benefit from
having tools that prevent duplicate tickets from being sent or that agents know
they are both working on the same conversation.
Use a help desk within a
customer service team
Support services are
useful on both sides of a team: both for customer service representatives and
their managers. Obviously, however, concerns and values are different for
each role. To delve into this a little more deeply, we will take a little time
to explain the differences between each role, then which aspects of a help desk
system they would be most likely to use daily for their role.
Customer Service
Representative
A customer service
representative is responsible for responding to all incoming tickets or
requests on the channels available to their current customers. They may also be
responsible for updating the documentation of their support tool (both internal
and external). They can check their performance measures breathlessly, but if
not, you as a manager should encourage them to do so. It is likely that the
help desk functionality they will use most is automation, ease of use,
increased productivity, and the real ability to support customers at the
interface. When looking for a new help desk, be sure to check with them for
these two features.
Customer service manager
A customer service
manager probably won't spend much time in the inbox beyond simply analyzing
analytics. Sometimes they can go into the inbox to get their hands dirty and
see how things are going, or to handle an escalation, but most of them should
be off the front line. Given this, what they are probably interested in when
selecting a support service is the robustness of the reports and analysis, as
well as their customization. These options are extremely important to consider
when looking for new support services for support teams.
You may also have a role
between the customer service representative and the customer service
representative. It can be a specialist, a team leader, or even a person with
limited technical training. You're probably interested in a balance between the
two between manager and rep: They'll want to see how the whole team is doing
and where they could improve, but they'll also always need access to tools like
editing documentation, writing tickets, integrations, and adding new tags.
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